To succeed in the fast-paced world of marketing, you cannot be one-dimensional. The best marketers need to develop a diverse yet complimentary set of skills. The most effective way to grow in your career is to learn as much as possible. But learn what, exactly? To become a skilled marketer, you need to complete at least one of the best online marketing courses available out there.
A well-rounded marketing professional should have the ability to track and measure data. They should also know about search engine optimization. Social media, content marketing, and email marketing skills will make you anyone’s top candidate in a job search. Below are five online marketing courses that will help you get there.
The 5 Best Online Marketing Courses for Kickstarting Your Career
#1. Google Analytics Academy
With its robust set of features, Google Analytics is an indispensable tool for making sense of website data and driving digital ROI. Millions of businesses use Google Analytics, and yet, only a small percentage of them use it to its full potential. That’s where Google Analytics Academy comes in.
This set of free, online marketing courses consists of four video modules that cover various aspects of Google Analytics and related topics. The first module, “Google Analytics for Beginners” introduces Google Analytics, an overview of the layout, basic reporting, and concludes with a basic campaign and conversion tracking.
The second module, “Advanced Google Analytics” goes deeper into the finer points of organizing data collection and configuring settings. You’ll learn advanced analysis techniques and be exposed to advanced marketing tools. Anyone completing the first two modules will be prepared to earn a Google Analytics Individual Qualification which looks great on your resume and LinkedIn profile.
Even though two are enough for a certification, finishing the remaining two modules; “Ecommerce Analytics: From Data to Decisions” and “Google Tag Manager Fundamentals” is definitely worth the time. Any practical skills in Google Analytics and Tag Manger will only increase your value. Everything you need to get started can be found here.
#2. SEO Training Course by Moz
Search engine optimization (SEO) is the art and science of attracting website traffic from search engines. SEO is extremely important for business success. While there are endless online resources for learning about SEO, this free online marketing course from Moz is an excellent place to start. Moz is a giant in the SEO industry, so they definitely know their stuff.
This course is offered on the online learning platform Udemy, so you will need to sign up for a (free) account. Udemy courses have the added benefit of being accessible on multiple devices. This course consists of 3.5 hours of video lessons featuring Moz CEO and founder Rand Fishkin’s famous Whiteboard Friday style lectures.
The course starts with SEO strategy and progresses through sections for; site audits, keyword research, on-page SEO, link building, featured snippets and reporting. This is a comprehensive exploration of all aspects of SEO that will supply you with actionable skills. You also get a certificate of completion. Take this course and be sure to refer to all the great resources Moz has to offer as you continue to learn.
#3. Facebook Blueprint
There are a lot of social networks out there, but Facebook is the sun around which they all revolve. With 1.86 billion monthly active users Facebook is the king of social media platforms. With the constantly evolving state of these features, it’s in every marketer’s best interest to gain an intimate level of knowledge about the platform. That’s where Facebook Blueprint comes in. This learning platform consists of over 70 courses related to Facebook.
While you could just work your way through the courses learning at a self-determined pace, Facebook offers two highly coveted certifications that are worth aiming for. The Facebook Certified Planning Professional certification focuses on planning Facebook advertising campaigns. The Facebook Certified Buying Professional certification focuses on the buying aspect.
Both exams require passing two exams and are good for 12 months. There is a $150 fee for taking the exams, but there are no other online marketing courses that can supply that deep insider knowledge.
#4. HubSpot Content Marketing Certification
Everybody knows that content is king. When you learn the ins and outs of content marketing, you can become marketing royalty. As leading advocates of inbound marketing, HubSpot is an excellent organization to learn content marketing from.
For this free online marketing course, HubSpot supplies ten video classes. After a combined running time of 4 hours, you will have the opportunity to take a 60-question exam to earn your certification. The classes start with the introductory “Understanding Content Marketing.” By the end, you will be given valuable instruction on creating, promoting, and analyzing content. Click here to get started.
#5. HubSpot Email Marketing Certification
Email marketing has been around forever. It doesn’t get a lot of hype, but it is a super effective marketing channel with no sign of slowing down.
Mastering email marketing is something top notch professionals must do. The people at HubSpot present another one of their free online marketing courses for email marketing certification. This course is comprised of 9 classes clocking in at 3.5 hours and another 60-question exam. The course covers email creation, strategy, and analysis. Once you’re done, you’ll be able to navigate through any email marketing campaign with ease.
After completing these online marketing courses, you will be well on your way to becoming an elite, in demand marketing professional. You will have the ability to analyze data, implement SEO, social media, and content marketing strategies.
Of course, being an elite marketer means constant learning. So, by all means, find more online marketing courses, books, and webinars. There are tons of other ways you can educate yourself about your industry. Check out one of the online marketing courses and you’ll be on your way.